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The two most common reasons people give for starting their own businesses
are simple and understandable: money and autonomy. Of course, there
are countless variations on those themes. Here are some examples.
To enable the purchase of something significant that is currently
out of your economic reach, such as a custom residence or a vacation
home.
To finance college education for your children or grandchildren.
To build a more substantial retirement fund.
To eliminate bureaucratic barriers to personal growth.
To do “it” right.
To stop making other people rich.
Often there is a social responsibility component as well. Its importance
can vary from a fortunate coincidence to the driving force behind
the whole enterprise. The way to make the world a better place can
be -
To prevent the spread of a dreaded disease.
To reduce air pollution.
To make good housing more affordable.
To help handicapped people lead more productive lives.
And so on.
Whatever the reasons, clear or vague, individual or social, they
must add up to a reservoir of passion and energy that can carry the
enterprise through birth, childhood, and adolescence. In the end,
it is personal passion that leads to success, not skill, not knowledge,
and certainly not simple greed.
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