VT KnowledgeWorks Hosts 2007 Technology Showcase
Blacksburg, Virginia (November 9, 2007) – Nearly 150 enthusiastic attendees gathered for the second annual VT KnowledgeWorks Technology Showcase at the Virginia Tech Corporate Research Center. The high-tech “village market” featured 25 exhibitors whose booths and posters presented their various cutting-edge products and services to a diverse audience of business professionals, researchers, investors, scientists, and students.
Jim Flowers, VT KnowledgeWorks director, pointed to the Showcase as one of the key differentiators that make the Corporate Research Center an especially attractive place to launch and grow a high-energy technology-based company. “This sort of economic development is unusually sustainable,” said Flowers. “Ten entrepreneurial companies with 50 employees each are much better for the region than a single factory or call center lured in from some other town.”
Keynote speaker and CarMax originator, Ron Moore, captivated the audience with strategies for identifying opportunities and then capturing and profiting from them. As President of Fidia Advisors, he emphasized the importance of identifying trends and patterns, and carefully analyzing the market, competitors and consumer needs in order to zero in on a serious business opportunity. “Only when the opportunity is well understood,” Moore cautioned, “is it appropriate to develop strategies for going to market.”
”Ron hit the nail on the head,” said Flowers. “Clear definition of the real opportunity is vital. Far too often a budding entrepreneur jumps into business based on narrowly understood pre-conceptions only to find out later that those notions led down the wrong path.”
Following Moore’s talk, the LeClairRyan law firm put an exclamation point at the end of a productive day by hosting a “Technology Tailgate” social; looking ahead to Virginia Tech’s game with Florida State the following afternoon.
The 2007 Technology Showcase provided a valuable networking opportunity for both the exhibitors and the attendees. Many have already expressed interest in next year’s event.
VT KnowledgeWorks assists in the planning, launch and growth of technology-based enterprises at the Virginia Tech Corporate Research Center in Blacksburg, Va. It provides a comprehensive mix of services carefully designed to reduce risk in a systematic manner by nurturing core business competencies within each Member company, by helping them maintain strategic focus, minimizing their administrative overhead, and supporting their executive leadership.
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